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If you are wondering what digital marketing is… it’s is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
· Social Media Marketing Platforms.
· Influencer Marketing.
· Email Marketing.
· Content Marketing.
· Search Engine Optimization (SEO) Marketing.
· Pay-per-click (PPC).
· Affiliate Marketing.
Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. That being said, many people don’t realize how many digital marketing assets they have at their disposal. Here are just a few examples:
· Your website
· Branded assets (logos, icons, acronyms, etc)
· Video content (video ads, product demos, etc)
· Images (infographics, product shots, company photos, etc)
· Written content (blog posts, eBooks, product descriptions, testimonials, etc)
· Online products or tools (SaaS, calculators, interactive content, etc)
· Social media pages